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Navigating Senior Care Together
Founded by families, for families because no one should go through this alone.
About Tree of Elm
At Tree of Elm, our mission is to empower seniors and their families to navigate the complexities of aging with dignity, grace, and peace of mind. As a comprehensive senior care concierge service, we’re dedicated to guiding you through every step of the transition to assisted living, independent living, or continuing care retirement communities.
Our Founder’s Story
Tree of Elm was founded by Erika Larre McCullough, aka “ELM”, a former senior care executive who has personally experienced the challenges of caring for an aging parent. When Erika’s mother suddenly required assisted living, she was faced with the daunting task of selling the family home, coordinating care, and managing the emotional toll of this major life transition.
Through this experience, Erika recognized the critical need for a personalized, high-touch service to support seniors and their families during these pivotal moments. She founded Tree of Elm to be that trusted partner – providing the expertise, empathy, and hands-on guidance that she wished she had access to.
Our Vision
Through our comprehensive, personalized services, we aim to redefine the senior living experience. By approaching each client with compassion, transparency, and innovation, we’re committed to making this major life transition as smooth and stress-free as possible.
Our ultimate vision is to empower seniors to maintain their independence, dignity, and quality of life and to provide their families with the peace of mind that comes from knowing their loved ones are in the best possible hands.
Our Approach
At Tree of ELM, we know that navigating senior care can feel overwhelming. That’s why our approach is centered around simplicity, compassion, and real human connection.
Curated Senior Living Options
Using our insights, we handpick senior living options that align perfectly with your loved one’s needs.
In-Depth Assessment
We start with a detailed assessment to understand your loved one as an individual. Factors we consider include health, lifestyle, budget, and personal goals.
Tailored Approach
We don’t believe in one-size-fits-all solutions.Our services are customized to meet the unique needs and preferences of each client.
Ongoing Support
Even after move-in, we continue to check in regularly offering solutions to your challenges. We advocate on your behalf and ensure your loved one is thriving in their new home.
Logistics Handled for You
We take care of everything including scheduling tours, negotiating contracts, and more. With Tree of Elm, you can trust your loved one will receive the care and support they deserve.
Navigate Senior Living with Peace of Mind
Ready to get started? Schedule a consultation with Erika and the Tree of Elm team to learn how we can support you and your family.
